Visionary Integration Professionals (VIP) provides industry-leading management consulting, system integration, and technology deployment solutions. VIP helps its clients strengthen mission outcomes by combining deep industry specialization, agility to adapt as needed, and an unwavering commitment to client satisfaction. VIP brings expertise in how to deploy systems that align people, processes, and technology to accelerate strategic change and to deliver business results in partnership with its clients. Since 1996, VIP has worked with over 1,200 public sector and commercial clients. For more information, visit https://trustvip.com.

Join VIP: A strategic approach to accelerate your career! This is a remote position.

We are seeking a highly motivated entry level Business Development Representative to join our team. This role is key to driving our growth by generating and nurturing qualified leads in the state and local government sector.

Responsibilities include:

• Demand Generation & Growth Marketing
  • Create a demand generation strategy that supports VIP’s growth objectives
  • Work with marketing to plan and execute multi-channel campaigns that include social, webinars, email, and paid ads that drive inbound traffic
  • Coordinate and promote webinars and other events involving business stakeholders and external partners
  • Follow-up with conference attendees
  • Continually analyze effectiveness of your efforts to make data-driven improvements
• Content & Product Marketing
  • Work with internal stakeholders and partners to create targeted content that drives lead generation among VIP’s target customers
  • Distribute content across various channels to promote prospect engagement
  • Nurture leads through the sales funnel by developing targeted content including emails, web content, blog posts, case studies, etc.
  • Own and execute the social media strategy, primarily focusing on LinkedIn
  • Optimize VIP’s SEO strategy for web-based content and prepare the company to score highly in AI-based search
  • Develop, track, and report on KPIs to focus on continuous improvement of your efforts
• Lead Generation & Nurturing
  • Develop and maintain a pipeline of marketing-qualified leads (MQLs) and track conversion through the funnel
  • Ensure all leads are either with sales or are in email nurtures for latent warming
• Budget Management
  • Manage and allocate budgets across demand generation channels.
  • Monitor spending and Return on Ad Spend (ROAS), adjusting strategies to maximize marketing investments

Qualifications:

• 1 year of sales experience, ideally in B2B SaaS or IT services
• Experience conducting meetings with leads with the goal being to gather basic business needs to qualify the lead
• Self-starter, able to execute independently and work cross-functionally

The compensation for this position is $50,000 to $60,000 per year + commission depending on experience and qualifications. This position is eligible for a benefits package including Medical, Dental, Vision, a 401(k) Plan and Company Match, Short-Term and Long-Term Disability coverage, Basic Life Insurance, 7 Paid Holidays and Flexible Paid Time Off.